Ritu has been a part of the corporate world for more than two decades. At this point in life she finds her calling in the area of rural women’s upliftment projects. With design and product innovation being her strengths, coupled with rich travel exposure, she has churned out world class products using up-cycled factory wastes. More importantly harnessing female rural talent and thereby championing gainful employment. Her professional experience in finance and her entrepreneurial vision help her identify the key factors that can be the most commercially viable from a manufacturing and marketing point of view. Ritu is passionately assessing new ways to generate value for Project 1000.
We all have a story to tell and a passion that we long to exhibit. Our women at Project 1000 have found their way in society through a series of ups and downs in life. Today, we will look back upon the lives of Mamta, Ashwini, and Lalitha and see how their life has unfolded. While each story is unique, they all faced a common challenge: the limited opportunities. Our women grew up in the rural hinterlands of India. They were raised by their parents, who provided them with the basic schooling affordable to them. All three women pursued their secondary education, but then what? They wanted to learn more; they had dreams and ambitions.
To pursue their dreams, they reached the industrial hub of India, Mumbai. Yes, Mumbai is filled with opportunities, but only for those who have access to them. Finding job prospects in Mumbai was not easy. The struggle was real. Nonetheless, their determination was overpowering. Our women began their careers as factory workers and were soon introduced to the wonders of Project 1000. Their skillsets in designing perfectly aligned with the vocational training offered at the organization. We, at Project 1000, were dedicated to unraveling their potential, and our women were adamant about mastering the skill of producing handmade products. Gradually, Mamta, Ashwini, and Lalitha began innovating and creating designs of their own. The next step was to sell. We wanted to motivate them to sell their own products and stand on their feet. This is where the concept of gainful employment plays a crucial role. One can master the art, but to showcase the art, self-confidence is vital. At Project 1000, we aim to build the self-confidence required for independence.
Our women have accompanied us to various art fairs to exhibit their products. The praise and appreciation have augmented their passion for designing and selling their handmade creations. Mamta, Ashwini, and Lalitha continue to produce designs during the global pandemic and strive to explore the field of designing in the years to come.
B-14, Road no. 1, Wagle Industrial
Estate. Thane, MH 400604 India
M : 098211 66292